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Mobile App Retention: Important Implementation Tips


Without retention, your apps would not be able to generate profit over the time, making your company and business lose ground over your competitors. Therefore, we can easily count retention as one of the most important aspects of your app related business.

Retention Rate

 Retention rates tell you about the people who are still holding on to your app and using it regularly. It can tell you a lot about the success or failure of your applications as higher retention rates depict that users are using the app, meaning it is helpful for them.

 A decline in retention rate can mean that your app idea and promotion was up to the mark, but the app design or features might seem disappointing to the users. 

To aid you in maneuvering through the dip in retention rate, we offer you some of the best mobile app retention tips. 

  1. Registration: Half your worries are gone if the users have downloaded and come to the point where they have to register themselves on the platform. However, you can completely indulge the user better through a fluent and hassle-free registration procedure. Many users delete the app right away due to a lengthy registration process. To make it concise and clear, you can give options to login via google, facebook, etc.

  1. Acclimatization: Many apps make the mistake of stopping right at registration. The next step you must take is that of assisting the user in getting familiar with the surroundings of your app. A nice walk through of all the functions would suffice. 

  1. Reviews: Users who see great potential in your app but still think it needs some improvements will definitely write their thoughts on feedback. You need to make sure that their opinions are answered with a positive response and the required action be taken as soon as possible. You could also get an insight into why your app is not performing to its optimum level through reviews.

  1. Improvements and Updates: Be sure to regularly introduce new upgrades and exciting features in your apps so that users cling to it to check out what’s new. Improvements are important as not doing so can leave the users agitated, which often results in them writing a negative review with a bad rating, which can impact your app’s credibility and popularity. 

Through continuous updates, review response, hassle-free registration process, and aiding the users in getting used to the app, you can contribute towards the success of your app without spending much time or resources. You need to remember that mobile app creation is not a one-time project and you have to offer constant convenient service to ensure optimum results.